Thursday, August 5, 2010

TR Press Release: Earth Times - TreeRing Corporation Partners with Trees for the Future to Plant 7,000+ Trees for Yearbooks Purchased this Year

Redwood City, CA (PRWEB) August 5, 2010 -- TreeRing Corporation is planting more than 7,000 trees via its partnership with the nonprofit organization Trees for the Future. A tree will be planted for each yearbook that has been created through TreeRing’s innovative, easy-to-use software that enables families to customize their student’s unique copy of the school yearbook.     Nature’s inspiration goes beyond TreeRing’s company name. Because families order their yearbooks directly online, schools no longer have to pre-purchase and then resell yearbooks. This relieves schools of any financial burden and the work involved in managing book sales, and also prevents the wasted paper, ink, and space of leftover books.
TreeRing’s founders harnessed the power of new digital printing and social networking technologies to build a tool that is elegant yet simple, allowing schools to create a traditional “core” yearbook, and then inviting parents and students to customize their own pages with a combination of personal photos and favorite memories. Like the concentric rings in the cross-section of an ancient redwood tree that signal years of growth, each student’s copy of the yearbook will capture the memories, accomplishments, and activities of that year.
“We want to protect the earth that our children will inherit by planting a tree for each book we produce,” says co-founder Chris Pratt.    "Our goal is to integrate environmental stewardship into our business and through Trees for the Future we are helping replenish natural resources and investing in environmental education around the world.” According to Conservatree, around 300 books can be made from one tree.
TreeRing considered several partners for their tree-planting initiative, and ultimately selected Trees for the Future, a leading nonprofit organization providing economic opportunity and improving livelihoods worldwide through seed distribution and agro forestry training. Over the years Trees for the Future has assisted thousands of communities in planting millions of trees, which have restored life to land that was previously degraded or abandoned. The trees provide food, fodder, fuel, fertilizer, and medicine for the farmers as well as biodiversity for the landscape.  READ MORE