Thursday, December 2, 2010

TR Press Release: District Administration Magazine Awards TreeRing 2010 Readers’ Choice Top 100 Product

District Administration Magazine Awards TreeRing 2010 Readers’ Choice Top 100 Product

District Administration—the most-read magazine of America’s school district leaders—announces TreeRing as a recipient of the Readers’ Choice Top 100 Products of 2010.

Redwood City, CA – December 2, 2010.— Readers of District Administration are the top public school administrators in the country, and they know from experience what works and what does not work within their districts. As part of its annual award program, District Administration asked its readers to nominate the hardware, software, books and materials, Web sites, or facilities products that have made a positive difference in their districts in 2010.  TreeRing’s customizable yearbooks that eliminate costs for school’s earned the distinction this year in its first time nominated.

The winning products were determined by the quantity of nominations received per product as well as evaluating the quality of readers’ nominations and explanations. The 2010 winners were selected from hundreds of nominations received over the last six months, a significant increase in participation from the previous year. “These product recommendations included extensive descriptions from school administrators of how these products are used in their districts, making it very challenging to choose the top 100 products. We hope these products, and their accompanying testimonials, will act as a valuable resource for our readers,” says District Administration’s editor in chief, Judy Faust Hartnett.

“This year’s winners were a very diverse group of products, ranging from classroom resources to district-level management tools,” says Kurt Eisele-Dyrli, products editor. “Many of them, from online assessments and notification systems to thin clients and projectors, enabled readers to do more with less, which reflects the challenging times faced by many school systems.”

“It is an incredible honor to receive District Administration’s Top 100 Product award.  It’s quite humbling to be mentioned alongside Apple’s iPad and Amazon’s Kindle as the best products of the year for schools.  The excitement our customers have for our product drive us to continue to improve the product and revolutionize how yearbooks are created and purchased.” said Kevin Zerber, TreeRing Co-Founder.

Tuesday, November 23, 2010

TR Press Release: Treering Earns Tech & Learning’s 2010 Award Of Excellence

Treering Earns Tech & Learning’s 2010 Award Of Excellence

Redwood City, CA –November 24, 2010 - TreeRing Corporation, a company that creates yearbooks for the Internet generation, today announced that it won Tech & Learning’s 2010 Award of Excellence for its customizable yearbook product.  Tech & Learning magazine annually names the best education technology products as winners in its prestigious 28-year-old recognition program. A panel of more than 30 educators, who tested more than 140 entries, chose the winners.

Tech & Learning's Awards of Excellence program has been recognizing outstanding education technology products for nearly three decades. With a solid reputation in the industry as a long-standing, high-quality program, the AOE recognizes both the "best of the best" and creative new offerings that help educators in the business of teaching, training and managing with technology. All entries are given a rigorous test-driving by qualified educators in several rounds of judging. Products are also carefully screened by the T&L editorial team. Evaluation criteria include the following: quality and effectiveness ease of use, creative use of technology, and suitability for use in an educational environment.

Brady McCue, TreeRing Co-Founder, said, “It’s a huge honor to be recognized by such a prestigious award.  Our goal when we started the company was to provide a way for student’s to better capture their memories and remove the yearbook financial burden for schools.  We still have a lot of work to do to make the product even better, but this is a great recognition of our progress so far.”

Tuesday, November 16, 2010

Dallas Morning News - Technology lets students, parents lay out personalized pages in high school yearbooks

Technology lets students, parents lay out personalized pages in high school yearbooks

By KAREL HOLLOWAY / The Dallas Morning News 
Yearbooks can be a big rush or a real letdown.
Lots of pictures of your child and it's great. Just the formal class picture and maybe a glimpse of a cute face at the back of a group and the big book seems a waste.
Yearbook companies are springing up to help avoid disappointment, offering schools and parents a digital way to make the books more personal.
TreeRing, headquartered in California, says it was the first company to offer schools personalized pages in yearbooks. Parents, or the students if they are old enough, can lay out their own pages with photos and text and add them to the standard book.
Co-founder Chris Pratt remembers his daughter bringing home her book with just two photos of her.
"It didn't capture her memories," said Aaron Greco, who started the company with Pratt.
The company started last year, using a digital process to offer personalized pages. Greco said other companies now are springing up to offer similar services. Several area schools, including some in Rockwall and Wylie, are using TreeRing, he said, though he would not say how many clients the company has.
The digital process is called print on demand.
Instead of setting up pages and then printing them on a large offset press, TreeRing pages are similar to documents on any computer. Pages can be added or deleted almost as easily as attaching a file to e-mail. Books can be cheaply printed, one individualized copy at a time.
That means the yearbooks can be truly personalized. Schools using the system no longer have to place large orders, or large deposits, in advance.
Schools create 80 percent of the pages online – this is the traditional part of the book. But parents automatically receive other pages they can use as they want, uploading pictures and text of their child.
Once the book is finished, parents, students or others, like grandparents, can order the book they want. It can have no personalized pages or dozens.
Because of the streamlined digital process, the books are often 20 to 30 percent cheaper than other yearbooks, Greco said.
"One mom that had three kids at the school had 16 pages for each kid." Greco said. "The pages were beautiful."
Parent volunteer Tonya Fenoglio is in charge of the yearbook at Rockwall's Hartman Elementary School. She said TreeRing seemed an easy choice.
This is the first year Fenoglio has been the yearbook coordinator. She searched the Internet to see if there was a better option than the company the school had used for years.
She found TreeRing and liked the ability to personalize pages and the lower cost.
"All the other yearbooks seemed really outdated," she said.
She has already created the pages for her daughter. They include pictures with her friends and activities from first grade. Other parents have gone online to finish their students' pages as well.
Fenoglio says she likes the chance for parents to add personal details such as teacher names and important days.
"They'll kind of have a Life at Grace Hartman Elementary School," she said.

Friday, November 5, 2010

New York Times - A Yearbook Dedicated to Inclusion

A Yearbook Dedicated to Inclusion
A growing number of schools, including Scotch Plains-Fanwood and Baldwin Senior High School, on Long Island, are also using new publishing technology offered through companies like... TreeRing to give every student the option of personalizing a yearbook by adding pages to fill with photos and memories, at little or no additional cost. Scotch Plains-Fanwood’s yearbook advisers, Julie Whitty and Amy Rutkowski, said they hoped the customized pages and more inclusive approach would increase their sales; in recent years, about half of the students bought yearbooks, which start at $75 this year.  READ FULL ARTICLE ON NYT 

Monday, November 1, 2010

Blog, A Virtual Unknown - A New Kind of Memory

A new kind of memory
Posted by Jim Willis

Indelible memories of those innocent years of grade school, awkward years of junior high, the posturing years of high school, and the challenging years of college are found between the covers of your old yearbooks.
You remember: those are the tomes filling that 60-pound box you’ve been hauling around all your life, transferring unopened from one attic the next, defying you to actually set them out on the curb on trash day.
The rituals
One of the annual rituals of school days was the yearbook signing when you passed the books around to sign and be signed, getting back the most intimate comments from people you didn’t even know you knew, and getting rather bland sentiments from friends you thought were intimates.
Later, as a parent, you were eager to see the book that set you back $25 or more, only to find your Valicia had forgotten to have her class mug shot taken and was seen only once in the book in the blurry background of a pep rally shot.
And, of course, you hoped if young Terrence were voted something like “Most Likely to Succeed,” that he wouldn’t wind up disappointing American society and becoming a Charles Manson later in life.
Economic victims
So school yearbooks can be anxiety-provoking, but they can also be a lot of fun. Sadly, however, yearbooks are also among the victims of shrinking school and family economies. The good news is that help has arrived from the digital era of communications, which we are calling the Virtual Unknown.
At the university where I teach, Indiana’s Ball State, the award-winning Orient yearbook has been gone for several years now. At my former university, California’s Azusa Pacific, the Student Government Association would like it dropped and for student money to go elsewhere. Only a president nostalgic for a past era, is keeping it alive.
For awhile, many schools tried shifting from the expensive hard-cover books to video yearbooks. Some still are using that and publishing books digitally on CDs or DVDs, choosing to forego printed yearbooks altogether. The thought is that videos, sights, and sounds are better — and save more trees — than printed books.
But a lot of schools are taking digital to another level and letting students customize their own books.
Print on demand
Some of these schools, like the Chahta-Ima Elementary School in suburban New Orleans, are going to a new kind of print-on-demand yearbook to save costs. Companies like TreeRing Corp. , based in Redwood City, California, use Internet-based technology that saves schools money by letting them print only as many copies as needed while letting a wider group of students, faculty and parents collaborate in the process.

Other companies offering these print-on-demand services include ones like Lulu, Ziblio, and Lifetouch.
Casey Gleason, principal of Chahta-Ima told the San Francisco Chronicle, “We wanted the school to be able to have a yearbook for its historical significance,” said Gleason, whose school has served several generations in Lacombe, La. “We wanted to do it at a reasonable cost, but not sacrifice instructional funds for the school.”
Online publishing
TreeRing is a start-up company featuring a publishing model that is catching on in the book industry of printing only the number of books needed by a customer.
It’s too early tell if this model will challenge the traditional school yearbook market, in which publishing companies like Taylor and Jostens dominate. But with more schools abandoning traditional yearbooks, it could.
The publishing of the yearbooks is done entirely online, with students, faculty, and parents able to contribute elements to the book. The class mug-shot pages and student organization pages remain pretty standard, but much of the rest of the book uses the “crowdsourcing” technique of having individuals upload pictures of themselves involved in school or family activities to other pages, for which templates are provided. They can even pop in pictures of news or cultural events during the year that were meaningful for them.
Personalized books
The result is a kind of personalized yearbook that insures your kid doesn’t have to lay out money to buy a book in which he/she is only pictured once or twice. So each book may be somewhat different from the next, but you pay for only your personalized book; not someone else’s. Another plus is that TreeRing pledges to plant one tree for every yearbook printed.
Very Californian and very cool.
No unsold books
It’s also cool for the schools and their budgets, because instead of being stuck with a couple thousand dollars of unsold books at the end of the year, there are no unsold books because a book doesn’t get printed by TreeRing until they receive payment from the student or family. The books are actually printed by an Indiana company contracted by TreeRing. Most of them are done in soft cover and costs can vary from roughly $10 to $15 each, which is cheaper than most traditional hard-cover yearbooks.
With these new publishing options available, yearbooks will hopefully be around for many years to come.
A silent prayer
But you still hope that “most likely to succeed” will refer to your young Terrence doing well in an endeavor that is considered legal and, who knows, maybe even ethical.

Tuesday, October 19, 2010

CBS News Covers TreeRing Custom Yearbooks at St Timothy School

CBS San Francisco (KCBS) news covers TreeRing's no-cost for school, customizable yearbooks at St Timothy School in San Mateo, CA. Interview with TreeRing co-founder, Aaron Greco, St Timothy School Principal, Monica Miller and Teacher/Parent Margaret Flynn.

Monday, October 18, 2010

Article: Fox News - Customizing Children's School Yearbooks

Published : Monday, 18 Oct 2010, 10:07 AM MDT
MESA, Ariz. - It's the classic yearbook picture you have to love - but wouldn't it be nice to have more than just the one picture?
A new yearbook company called Tree Ring allows parents to add custom pages to their child's yearbook - anything from the first day of school to their favorite pets.
Red Mountain Ranch Elementary school is Mesa is trying it out this year.
"That's been the biggest challenge for to try to include every student..more than just their individual portrait," said Red Mountain Ranch's Brenda Sibley.
"I thought it was pretty cool because then you can finally have your own personalized yearbook," said Chloe Smith.
It's easy to do. If your school signs up to have Tree Ring print the yearbook, all you have to do is go to the company's web site and plug in pictures to a template. The first two pages are free, but it's $3.99 for each additional page.  READ MORE

Friday, October 1, 2010

Article: CW News - School Days Online

Amanda Salinas, The 33 News
SACHSE, TX - We talk online, bank online, and stand in line for hours for the latest digital gadget. Now the school yearbook is finding its way online. More North Texas schools are making their memories digital.

On any given day, you can find Karen Andiel on the campus of Whitt Elementary School in Sachse. Andiel is like most PTA moms. She always has a camera in hand, and is ready to capture on film the moments of her children's lives. But many of the pictures she takes these days include more than just her children. Andiel is the yearbook editor for Whitt Elementary School.
"I've had so much fun. I'm getting to be at the school a lot, and getting to know the kids and the teachers and the office staff."
No cutting, or pasting, or printing involved. Just upload a picture, click and go!
"With Facebook and the iPhone, everything is so computerized and so digital. It's pretty easy for everyone to figure out, because we're doing it all the time," says Andiel.
Whitt Elementary is one of a several North Texas schools making the move from hardcopy to digital.
"Just drag and drop it on the page," says Brady McCue. McCue is co-founder of TreeRing, a web based system for online academic yearbooks.
"We allow parents to go on our site. They can quickly upload photos and create as many pages as they like."
School administrators say the digital switch makes financial sense. In the past, schools would order hundreds of yearbooks. Many would remain unsold, leaving the school with a hefty bill.
Whitt Elementary principal, Jonathan Slaten tells us this move is perfect for 2010 parents.
"They're doing Facebook everyday," says Slaten. "They are doing everything digitally, and they fully expect that this be digital too."
Karen Andiel has kept all her yearbooks, and often shares those memories with her daughters. It's an experience she hopes to replicate for them.
"I want them to show their kids and laugh at their pictures. Laugh at the way they did their hair, and what they were wearing. It's fun, it's great."
Hard copies don't go away. You can still order a printed version of the yearbook.  Read More

Wednesday, September 29, 2010

Article: - Thinking Creatively About Business Models

TreeRing mentioned in article by OriginalThought LLC CEO, Bob Lieber, about creative business models.  Here's an excerpt:
Thinking Creatively About Business Models
By Bob Lieber 
To help you think a bit out of the box, here are two unique and inspiring business models examples to serve as thought starters just to get you going:
Application-Focused Model: This company focuses on the school yearbook and makes the process for schools much easier and much more personalized. Their description for their business is "Yearbooks for the Internet Generation".  READ MORE 

Monday, September 20, 2010

TR Press Release - PRWeb: TreeRing Wins Two Awards for Outstanding Achievement In Web Development

Redwood City, CA September 20, 2010  TreeRing Corporation, a company that creates yearbooks for the Internet generation, today announced that it has earned awards from two different web design competitions. TreeRing garnered the Education Standard of Excellence award for web development from Web Marketing Association's 2010 WebAward as well as Outstanding Achievement in Website Development by the Interactive Media Awards™ for the design and development of personalized yearbook website The honor recognizes TreeRing for surpassing the standards of excellence that comprise the web’s most professional work.
Both the IMA and WMA awards are judged on various criteria, including design, usability, innovation in technical features, standards compliance, and content by independent judges. In order to win the awards TreeRing's scores had to beat out hundreds of other sites to earn the top honors.
A judge from the Web Marketing Association had this to say about TreeRing, "Well done site that deserves more attention. I wish the site had been around in my school days."
Aaron Greco, Co-Founder and Head of Products at TreeRing, said, “We want our site to be as intuitive and accessible as possible for our users at schools across the nation. We’ve built it keeping our clients in mind – busy students, teachers, and parents who are strapped for time. The ten minutes they have between putting the kids to bed and making their lunches for the next day is precious, and need a tool that is simple and fun to use. Throughout the design process this has been a priority, and it’s nice to have our effort recognized by both the Web Marketing Association and the Interactive Media Awards’ stamps of excellence.”
About TreeRing
TreeRing creates yearbooks for the Internet generation. The Silicon Valley, CA-based company combines the efficiency of just-in-time digital printing and the collaborative power of online social networks to create personalized printed yearbooks that commemorate each child's unique school experience. The process reduces the yearbook creation and financial burdens for schools and invests in our planet's future by planting a tree for every yearbook printed. For more information, visit

Wednesday, September 8, 2010

TV: ABC News covers TreeRing school, Red Mountain Ranch Elementary

ABC News Phoenix (KNXV-TV) covers TreeRing custom yearbooks. TreeRing customer Brenda Sibley is interviewed.
Watch the video

Tuesday, September 7, 2010

Article: Fox News 10 - TreeRing Lets Students Customize Yearbooks

MESA - Yearbooks are a great way to look back on school memories, but some kids have very few pictures of themselves in them.

Now, there's a solution -- customized yearbooks.
A Bay-area business called "Tree Ring" allows parents and students to go online, add their own personal photos, and create their own yearbook pages.
Tuesday, that company showed off their stuff at Red Mountain Ranch Elementary in Mesa. Every year, students will get a traditional school yearbook, but they will also be able to print their personalized pages and add them to their yearbook.
"The yearbook traditionally has been about the school during the time that you were there, and there's no reason it can't be about you while you are there," says Aaron Greco, co-founder of Tree Ring yearbooks.
"I think its really cool that I get to put whatever I want in there and pictures of my little brother and my friends so I can remember what I did that year," says student Megan Siblui.
Tree Ring uses digital technology to print each student's custom version.  Watch the video

Saturday, September 4, 2010

TV: NBC Sacramento Morning News (KCRA-TV) Live Story on TreeRing

NBC affiliate KCRA-TV Sacramento Morning News interviews TreeRing co-founder Aaron Greco.  
Watch the Video

Monday, August 9, 2010

Article: The School Photographer - Made to Order, Companies Say Personalized Yearbooks Are A Growing Trend

Yearbooks have been a part of the school experience for decades. While that tradition hasn't changed, the content of the yearbook has certainly evolved. Today, students and parents can customize the yearbook with meaningful, personal content. Established companies such as Minneapolis, Minn.-based Jostens Inc., as well as newcomers such as TreeRing Corp., are enabling students to put personal touches on their yearbooks.
  "Not much has changed in yearbooks over the past 100-plus years other than color pages, but we think the time has come," says Aaron Greco, co-founder of TreeRing, Redwood City, Calif. The company launched in 2009 and began printing and shipping books this spring.
  "It's so incredible seeing students' custom pages with all of their personal memories from the year that currently are lost on peoples' hard drives and flash drives," Greco says. "Although the yearbook is an ideal memento of one's childhood, it's amazing how poorly the current yearbook model actually captures it.  "We certainly think personalized yearbooks will become the 'norm' for schools," he adds. "It is the primary reason we founded the company."
  At Jostens, over the past two years, the company has developed and tested proprietary technology that allows students to make their own memories a part of their yearbooks. Jostens Personal Yearbook Pages enable students to publish photos and stories of themselves, their friends, and events and add those pages to their own copy of the school yearbook.  Says Tim Larson, president and CEO of Jostens, "Enabling students to publish their own content, along with the entire school story, encourages self-expression and allows students to add their own unique personalities.  "We are ushering in an entirely new era for the timeless tradition as we introduce even more ways for students to personalize their yearbooks."  Beginning in August, Jostens will provide online tools at to design, review, and order custom yearbook pages. The website provides an easy way to design four-page inserts that are bound into the book to personalize every student's yearbook.  
 TreeRing works in a similar fashion, as schools create a traditional "core" yearbook that includes the entire school. The school yearbook team assembles a collection of student head shots, faculty pictures, and images that commemorate select school events such as athletics, arts, and more. Parents and students can then customize their own pages at TreeRing prints each student's custom version of the yearbook.  The company says it saves schools money by having families order online directly from TreeRing; so schools don't have to place deposits for yearbooks, have no minimum purchase commitments, and have no leftover inventory at the end of the year. The company adds that due to its on-demand printing, schools have a later publication date for their yearbooks.
  The company also promotes itself as eco-friendly. Through its partnership with the nonprofit organization Trees for the Future, a tree will be planted for each yearbook purchased.  
  "We've had an incredible response to our product in our first year," says TreeRing co-founder Kevin Zerber. "For something that has been around for as long as the school yearbook, it's incredible how out-of-date the current publishing model is and how much technology improves the entire process."  READ MORE

Thursday, August 5, 2010

TR Press Release: Earth Times - TreeRing Corporation Partners with Trees for the Future to Plant 7,000+ Trees for Yearbooks Purchased this Year

Redwood City, CA (PRWEB) August 5, 2010 -- TreeRing Corporation is planting more than 7,000 trees via its partnership with the nonprofit organization Trees for the Future. A tree will be planted for each yearbook that has been created through TreeRing’s innovative, easy-to-use software that enables families to customize their student’s unique copy of the school yearbook.     Nature’s inspiration goes beyond TreeRing’s company name. Because families order their yearbooks directly online, schools no longer have to pre-purchase and then resell yearbooks. This relieves schools of any financial burden and the work involved in managing book sales, and also prevents the wasted paper, ink, and space of leftover books.
TreeRing’s founders harnessed the power of new digital printing and social networking technologies to build a tool that is elegant yet simple, allowing schools to create a traditional “core” yearbook, and then inviting parents and students to customize their own pages with a combination of personal photos and favorite memories. Like the concentric rings in the cross-section of an ancient redwood tree that signal years of growth, each student’s copy of the yearbook will capture the memories, accomplishments, and activities of that year.
“We want to protect the earth that our children will inherit by planting a tree for each book we produce,” says co-founder Chris Pratt.    "Our goal is to integrate environmental stewardship into our business and through Trees for the Future we are helping replenish natural resources and investing in environmental education around the world.” According to Conservatree, around 300 books can be made from one tree.
TreeRing considered several partners for their tree-planting initiative, and ultimately selected Trees for the Future, a leading nonprofit organization providing economic opportunity and improving livelihoods worldwide through seed distribution and agro forestry training. Over the years Trees for the Future has assisted thousands of communities in planting millions of trees, which have restored life to land that was previously degraded or abandoned. The trees provide food, fodder, fuel, fertilizer, and medicine for the farmers as well as biodiversity for the landscape.  READ MORE

Friday, July 30, 2010

Article: Orange County Register - San Clemente School is Rewriting the (Year)book

By Fred Swegles
What if parents could order a school yearbook, knowing it would include at least four pages custom-built for them and their children?  What they could contribute photographs they love?
At Our Savior's Lutheran School in San Clemente, this is the year they reinvent the yearbook.
Our Savior's is teaming up with a new company called TreeRing that aims to use digital technology to change how yearbooks are conceived.  Aaron Greco, a 1995 graduate of San Clemente High School, is a co-founder of TreeRing.  He tells how originator Chirs Pratt came up with the idea:
"His daughter came home from school and said very proudly, 'Look, Dad, here's my yearbook,' and pointed out her one head shot, and then she was kind of in the back of another picture."
Dad wasn't as proud.  He was in the digital printing business. his first thought was, "There's got to be a better way of doing this."
TreeRing came up with a website that promises schools an easier, more cost-effective, no-surprises way to produce a yearbook that can be personalized for each student.
"We've signed up dozens of schools all over the country," Greco said.  "We're growing pretty fast.  The idea is really catching on."
Dunya Shaw, principal at Our Savior's, said the school traditionally has charged $20 for a 60-page black-and-white yearbook.
"We're going to be able to offer color for about the same price," she said.  Because of digital printing, "we have the opportunity to customize the pages.  Every parent wants to see lots of pictures of their kids in the yearbook.  In fact, I've had some of the parents take the yearbook and look at it and count the number of pictures of their child.  This way, they can customize up to four pages of their own child, and they get to choose the pictures that will go in there."
The other pages, as in years past, will be under the direction of Patrick Wallace, a local professional photographer.  He will continue to take most of the photos, but because the book will be conceived online with templates and there will be more parental involvement, there could be some interactivity.
"We can preview the pages," Shaw said, "instead of just waiting until it's print time and print off all the pages.  It'll be evolving."
Wallace and parents who signed up to work on the yearbook will decide which pictures go into the master book.  Wallace will have access to parents' photos, and Greco figures it'll make for a better yearbook.
"He's not at all of the events," Greco said.  "He's not in 50 places like all the parens are, taking shots.  Even though he's a professional and most parents are not, there'll just be more options for him to choose."
Bringing parents into it is easy, Greco said, since people already are using Flickr or Myspace to upload photos.
"It's not a major behavior change," he said.  "Parents are already using SmugMug to look at school pictures every day.  It's just combining these two things that people are already doing out there into this huge space that has been completely ignored."

Monday, July 26, 2010

Article: Chicago Parent - Introducing the 21st-century yearbook: digital and personalized

By Liz DeCarlo
Wednesday, July 21, 2010

Your kids' yearbooks probably look a whole lot like yours looked 25 or 30 years ago-same old headshots and all those photos of that one kid who seemed to be everywhere. But now a new digital yearbook company lets parents customize some of the pages in their child's yearbook so there's no more searching to see if your kid made it into the fuzzy background of a shot or two.
TreeRing is a digital publishing company that uses technology to create yearbooks for schools that parents can customize. The process starts with the traditional yearbook design, but then invites parents to participate and create their own pages. Throughout the year, they can add photos to their child's book, or upload photos of an event other parents also might want to use.
And don't be intimidated by the new technology; if you can send an e-mail you can use the product, says Aaron Greco, co-founder of TreeRing. "It's really, really simple. Plus each book is absolutely unique."
The full-color books average about $15 for elementary school and about $45-$50 for high school yearbooks. Your first two customized pages are included in the price. If you want to buy more, it's $3.99 for each additional two pages.
Greco says an added benefit to the customized yearbooks is that schools don't have to pay for yearbooks upfront, as they do with traditional hard copies where the school buys and sells them to students. With TreeRing, parents order directly and books are only printed when someone orders one. "In traditional print models, they were having to print huge runs of books and they have to get a commitment way in advance. I talked to a school administrator who was losing $2,000 every year on yearbooks that would sit in a closet or be given away," Greco says.  READ MORE

Tuesday, July 20, 2010

Article: Invention & Technology News - TreeRing Yearbooks Offer Individualized, User-Created Pages

Author: Ann Delphus
If you have a problem finding enough photos of your son or daughter in the school yearbook, you may want their school to switch to TreeRing, a company that offers schools and families a unique personalization capability. TreeRing is a new, just-in-time publisher of competitively-priced, customizable yearbooks that are designed by customers completely online, a concept known as cloud computing.
While a school's yearbook team creates the layout for most of the pages in each book, at least four pages are reserved for kids and/or their parents to fill with their favorite digital photos to commemorate the school year. If more personal pages are desired, they can be included for a surcharge of about $5 for each set of four additional pages. READ MORE

Thursday, June 10, 2010

Article: San Francisco Chronicle - Do-It-Yourself Yearbooks

TreeRing customers Chahta-Ima, Astoria Park and Alvarado are covered in this article.

From A1
"Yearbook Publishing: A Redwood City startup company uses Web-based technology to help schools save on printing costs."

From D1 (business section)
"Do-it-yourself yearbooks"
"We wanted to do it at a reasonable cost, but not sacrifice instructional funds for the school." Casey Gleason, principal, Chahta-Ima Elementary School, Lacombe, LA

From D5
"This yearbook is your very own"
"Change is scary for some people.  Some people were still willing to go with the sure thing even though it was going to lose some money." Glenda Allen, PTO President, Astoria Park Elementary School, Tallahassee, FL

TR Press Release: Businesswire - TreeRing Rescues Yearbook at Schools across the United States

TreeRing Rescues Yearbook at Schools across the United States
Customizable Yearbooks Eliminates the Cost of Yearbooks for Schools and PTAs
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Across the United States, schools are abandoning their yearbooks because they can no longer afford to pay the upfront costs required from old-fashioned yearbook providers. Traditionally, schools are required to put down a yearbook deposit and commit to a minimum number of books. This has resulted in schools having to pay thousands of dollars up front and ultimately losing money year after year from unsold yearbooks. TreeRing, however, has changed the equation in schools from coast to coast through an economic offer that requires no upfront costs, no minimum purchase commitments, and no leftover inventory – all while keeping yearbook quality high and prices low.
“When I first heard about TreeRing, however, it made perfect sense. No upfront costs and a very simple process; so simple that we were able to produce our yearbook in less than two months.”

Wednesday, June 9, 2010

Article: SF Chronicle's - Social Networks Give Rise To Personal Yearbooks

By Benny Evangelista, Chronicle Staff Writer
Principal Casey Gleason was disappointed to learn that her suburban New Orleans elementary school was discontinuing its annual yearbook in 2004 because the expense took funds away from the classroom.
But the Chahta-Ima Elementary School yearbook returned this year after Gleason learned of a Redwood City startup called TreeRing Corp., which uses Internet-based technology that saves costs by printing only as many copies as needed while allowing the collaboration of a wider group of students, faculty and parents.
"We wanted the school to be able to have a yearbook for its historical significance," said Gleason, whose school has served several generations in Lacombe, La. "We wanted to do it at a reasonable cost, but not sacrifice instructional funds for the school."
The 2-year-old TreeRing's "print-on-demand" model could disrupt the traditional school yearbook market, long dominated by companies such as Jostens Inc. and Taylor Publishing Co., said Marc Strohlein, an executive with Outsell Inc., a research and consulting firm that focuses on the publishing industry...  READ MORE

Wednesday, May 26, 2010

TV: NBC News Affiliates Air TreeRing Segment in 45 Different Markets

NBC News segment on TreeRing has been aired over 55 times in 45 different cities this past week.
It was aired in: Abilene/Sweetwater, Baltimore, Bangor, Burlington/Plattsburgh, Charleston, SC, Chattanooga/Cohutta, Chicago, Dayton, Des Moines/Ames, Eugene, Indianapolis, Jackson, MS, Jacksonville/Brunswick, Joplin/Pittsburg, La Crosse/Eau Claire, Lake Charles, Lansing/Jackson, MI, Lexington, Los Angeles, Lubbock, Memphis, Minot/Bismark, Monterey/Salinas, Norfolk/Portsmouth/Newport News, Peoria/Bloomington, Portland/Auburn, ME, Raleigh/Durham, Richmond/Petersburg, Rochester, NY, Sacramento/Stockton/Modesto, San Diego, Santa Barbara/Santa Maria/San Luis Obispo, Shreveport, Sioux City, South Bend/Elkhart, Spokane, Springfield, MO, Springfield/Holyoke, MA, St. Louis, Terre Haute, Traverse City/Cadillac, Tucson, Tulsa, Youngstown and Zanesville.  

Here's the clip from Chicago Channel 5 NBC News

Sunday, May 23, 2010

Article: MSNBC - Customized yearbook includes everyone

By Consumer Bob
It's one of the biggest pet peeves when school yearbooks start coming out: Where is your picture?
"You want a representation of all of the kids, and you don't always get that," said principal Dunya Shaw of Our Savior's Lutheran School in San Clemente.
That's why Shaw made a change this year and produced the school's yearbook through Tree Ring. The online site not only helps the school print out its annual yearbook but also allows parents to make customized pages.  READ MORE

Wednesday, May 19, 2010

Article: Channel 14 News - Customize Your Child's Yearbook

Posted by Sarah Harlan
(NBC) - It's that time of year when school yearbooks start coming out, but there are two common complaints about yearbooks: they cost too much and you can't find pictures of yourself. 
NBC found one alternative where price and pictures don't seem to be a problem. The pressure is on at one school in San Clemente. The students don't feel it, but the principal does. 
"You want a representation of all the kids and you don't always get that," Principal Dunya Shaw said.  Principal Shaw is talking about the challenges of putting together a school yearbook.  

Monday, May 17, 2010

TV: NBC 7/39 News San Diego (KNSD) covers TreeRing & Customer Our Savior's School

Thank you Consumer Bob for such great coverage of TreeRing!
Thank you Our Savior's, especially Dunya Shaw, Patrick Wallace & Jennifer Conover, for being such great customers!

Article: - Design Your Own Yearbook

It's one of the biggest pet peeves when school yearbooks start coming out: Where is your picture?
"You want a representation of all of the kids, and you don't always get that," said principal Dunya Shaw of Our Savior's Lutheran School in San Clemente
That's why Shaw made a change this year and produced the school's yearbook through Tree Ring. The online site not only helps the school print out its annual yearbook but  also allows parents to make customized pages.
"The parent goes in there online ...  and is able to add their own photos to the school book," said Tree Ring's Aaron Greco.   READ MORE

Friday, May 14, 2010

Tuesday, May 11, 2010

Article: Springwise - School Yearbooks Personalized for Each Student

By virtue of the sheer numbers of students typically involved, most school yearbooks don't include more than one or two shots of each individual child. Aiming to make school yearbooks more about the student and less about the school,TreeRing is a platform that lets schools create yearbooks that can be customized.
By combining the efficiency of just-in-time digital printing, the collaborative power of online social networks and an array of DIY customization features, California-based TreeRing strives to create personalized yearbooks for each child while also reducing the financial burden for schools. Toward that end, it has built a solution that allows schools to create a traditional "core" yearbook that includes the entire school, but to also invite parents and students to customize their own yearbook pages. Customization can be achieved via templates and drag-and-drop functionality using a combination of personal and shared photos and information captured about each student's stage in life—best friends, favorite activities, future aspirations, etc.—making the end result a record of each student’s entire year, both in and out of the classroom. Once a student's yearbook is complete, TreeRing's state-of-the-art digital printing technology then prints that custom version. Pricing is between USD 10 and USD 25, reports, including four free customizable pages.  READ MORE

Thursday, April 29, 2010

Article: - Web Tools for schools and Students

Teachers are moving more of their classroom content online so why not move your school yearbook there too? is a site that lets you build your school yearbook all online, saving hundreds in printing costs.  READ MORE 

Thursday, April 22, 2010

Article: Tech & Learning - May 2010 What's New

TreeRing combines simple Web DIY technology with digital yearbook production. TreeRing has created a Web-based service that allows parents, teachers, and yearbook staff to create school yearbooks that have all the best images for the school but are also customized for each and every student. READ MORE

Thursday, April 8, 2010

TR Press Release: - World's First Customizable School Yearbooks Hit the Presses This Week

BusinessWire - How many times were you in your school yearbook? With TreeRing, which began printing its first custom school yearbooks this week, parents and students can, for the first time, customize their own copy of the yearbook with personalized pages that make the school yearbook a true reflection of that year for each and every student. TreeRing combines on-demand printing and online social media technology with a selection of do-it-yourself customization features to bring America's yearbook tradition into the 21st century... READ MORE

Wednesday, March 24, 2010

Article: Tech & Learning - Create your own school yearbook

TreeRing offers a simple Web-based service that allows parents, teachers and yearbook staff to create school yearbooks that have all the best images for the school - but are also customized for each student.  TreeRing yearbooks can be produced any time, and can be compiled in a day or so.  READ MORE