Wednesday, June 9, 2010

Article: SF Chronicle's - Social Networks Give Rise To Personal Yearbooks

By Benny Evangelista, Chronicle Staff Writer
Principal Casey Gleason was disappointed to learn that her suburban New Orleans elementary school was discontinuing its annual yearbook in 2004 because the expense took funds away from the classroom.
But the Chahta-Ima Elementary School yearbook returned this year after Gleason learned of a Redwood City startup called TreeRing Corp., which uses Internet-based technology that saves costs by printing only as many copies as needed while allowing the collaboration of a wider group of students, faculty and parents.
"We wanted the school to be able to have a yearbook for its historical significance," said Gleason, whose school has served several generations in Lacombe, La. "We wanted to do it at a reasonable cost, but not sacrifice instructional funds for the school."
The 2-year-old TreeRing's "print-on-demand" model could disrupt the traditional school yearbook market, long dominated by companies such as Jostens Inc. and Taylor Publishing Co., said Marc Strohlein, an executive with Outsell Inc., a research and consulting firm that focuses on the publishing industry...  READ MORE