Wednesday, September 29, 2010

Article: - Thinking Creatively About Business Models

TreeRing mentioned in article by OriginalThought LLC CEO, Bob Lieber, about creative business models.  Here's an excerpt:
Thinking Creatively About Business Models
By Bob Lieber 
To help you think a bit out of the box, here are two unique and inspiring business models examples to serve as thought starters just to get you going:
Application-Focused Model: This company focuses on the school yearbook and makes the process for schools much easier and much more personalized. Their description for their business is "Yearbooks for the Internet Generation".  READ MORE 

Monday, September 20, 2010

TR Press Release - PRWeb: TreeRing Wins Two Awards for Outstanding Achievement In Web Development

Redwood City, CA September 20, 2010  TreeRing Corporation, a company that creates yearbooks for the Internet generation, today announced that it has earned awards from two different web design competitions. TreeRing garnered the Education Standard of Excellence award for web development from Web Marketing Association's 2010 WebAward as well as Outstanding Achievement in Website Development by the Interactive Media Awards™ for the design and development of personalized yearbook website The honor recognizes TreeRing for surpassing the standards of excellence that comprise the web’s most professional work.
Both the IMA and WMA awards are judged on various criteria, including design, usability, innovation in technical features, standards compliance, and content by independent judges. In order to win the awards TreeRing's scores had to beat out hundreds of other sites to earn the top honors.
A judge from the Web Marketing Association had this to say about TreeRing, "Well done site that deserves more attention. I wish the site had been around in my school days."
Aaron Greco, Co-Founder and Head of Products at TreeRing, said, “We want our site to be as intuitive and accessible as possible for our users at schools across the nation. We’ve built it keeping our clients in mind – busy students, teachers, and parents who are strapped for time. The ten minutes they have between putting the kids to bed and making their lunches for the next day is precious, and need a tool that is simple and fun to use. Throughout the design process this has been a priority, and it’s nice to have our effort recognized by both the Web Marketing Association and the Interactive Media Awards’ stamps of excellence.”
About TreeRing
TreeRing creates yearbooks for the Internet generation. The Silicon Valley, CA-based company combines the efficiency of just-in-time digital printing and the collaborative power of online social networks to create personalized printed yearbooks that commemorate each child's unique school experience. The process reduces the yearbook creation and financial burdens for schools and invests in our planet's future by planting a tree for every yearbook printed. For more information, visit

Wednesday, September 8, 2010

TV: ABC News covers TreeRing school, Red Mountain Ranch Elementary

ABC News Phoenix (KNXV-TV) covers TreeRing custom yearbooks. TreeRing customer Brenda Sibley is interviewed.
Watch the video

Tuesday, September 7, 2010

Article: Fox News 10 - TreeRing Lets Students Customize Yearbooks

MESA - Yearbooks are a great way to look back on school memories, but some kids have very few pictures of themselves in them.

Now, there's a solution -- customized yearbooks.
A Bay-area business called "Tree Ring" allows parents and students to go online, add their own personal photos, and create their own yearbook pages.
Tuesday, that company showed off their stuff at Red Mountain Ranch Elementary in Mesa. Every year, students will get a traditional school yearbook, but they will also be able to print their personalized pages and add them to their yearbook.
"The yearbook traditionally has been about the school during the time that you were there, and there's no reason it can't be about you while you are there," says Aaron Greco, co-founder of Tree Ring yearbooks.
"I think its really cool that I get to put whatever I want in there and pictures of my little brother and my friends so I can remember what I did that year," says student Megan Siblui.
Tree Ring uses digital technology to print each student's custom version.  Watch the video

Saturday, September 4, 2010

TV: NBC Sacramento Morning News (KCRA-TV) Live Story on TreeRing

NBC affiliate KCRA-TV Sacramento Morning News interviews TreeRing co-founder Aaron Greco.  
Watch the Video