Thursday, September 28, 2017

TreeRing Memories Helps iPhone Moms Actually Finish Their Baby Books

TreeRing Memories
TreeRing, the company that’s helped more than 1 million kids across the country personalize their school yearbooks, today announced the launch of a new product designed to help moms get the best photos of their children off their phones and into beautifully printed books.

Called TreeRing Memories, the iPhone/iPad-only app is designed to help families preserve precious moments and keep track of their child’s early milestones while automatically placing those photos into baby books—all from their smartphone.

“We’ve talked to hundreds of moms who tell us, ‘I need to be able to do this with one hand,’” said Aaron Greco, TreeRing Co-Founder and CEO. “Today’s busy parents just don’t have enough time to put together a baby book the old fashioned way, or even to find the time to design one on a computer. That means most baby books go unfinished, or are never even started.”

Moms, of course, have all the photos and materials for a baby book. They are capturing more photos than ever and sharing them on social media. According to a survey of moms conducted by TreeRing, that doesn’t mean moms aren’t thinking about baby books, though:

More than 75% of moms told TreeRing they think about working on a baby book at least once a week, while less than 25% report ever completing a book (it’s even less if there’s more than one child in the family).

“We love social media as much as everyone else, but where will those memories be in 5 years? 10 years? 50 years?,” Greco said. “Moms still want to preserve those memories and photos in a meaningful way. It just feels like too big of a project. That’s why we built this app.”

TreeRing Memories focuses on helping moms with three specific problems:
  • Creating baby books. TreeRing Memories automatically groups photos that are added to the app and puts them into chronologically ordered, beautifully designed books that moms can print. Everything is editable and customizable, and, if a mom wants to create a book for a special event, like a first birthday party, she can do that, too. 
  • Tracking milestones. Moms can swipe through dozens of memory prompts within seconds to recall special moments and memories, like an early ultrasound, how parents shared the good news, special visitors after birth, funny events, and memories of first experiences and holidays. 
  • Sharing among family. While there are plenty of options for sharing photos, collecting photos other family members have taken and incorporating them in a book can be a struggle. Additionally, many parents are wary of over sharing photos of their child with their entire social networks. TreeRing Memories lets family members privately share photos and milestones with a more intimate group of followers, who can add content to be included in the memory books too.
With beta users and early trial users in the fold, TreeRing Memories has already made good on solving those problems for moms who have tried the app.

“I felt like I was failing on something that really mattered to me,” said Kelsey Wong of California, whose son, Jacob, is now one year old. “We take tons of photos, but my son never saw them and digital photos aren’t the same as something you can hold onto. We love having a printed book to look at together and to share with grandparents and family. TreeRing memories has made the baby book process simple and fun.”

Other moms have said they’re glad they found TreeRing Memories, too:
  • "I’d been trying to keep up with scrapbooking, but it’s been too hard. My hands are full. The app’s great; it’s really convenient. I love that it separates the pictures for me and makes a new book. I love that I don’t have to do it myself.” — Nikki, mom of two, Massachusetts 
  • "My son's almost 2 and these books are growing with him! I'm finding I'm able to be as creative as I want to be with what I add, and I'm not the only one: dad, grandparents, his uncle, all of our loved ones are adding to the creative process. This app is a shareable treasure." — Kelly, mom of one, Wisconsin
  • "I've been looking for an app that makes it easy to create books. I don't like most apps. They often have things I like, but I feel like something's always missing… With TreeRing Memories, the ability to put more than one photo on a page is huge. I can’t emphasize that enough. It’s the major drawback for other products." — Justina, mom of one, Nebraska
  • "TreeRing has been amazing in helping us capture our memories. It's the only app I've found that I can use from my phone. So far, I've absolutely loved it." — Anna, mom of one, New York
  • "I remember the days of piles of photos that are stuck in drawers or haphazardly stuck in photo albums. This app definitely showcases my favorites at their best. The quality of the hardcover book is the best I’ve seen and the customer service is top notch!" — Sara R, mom of six, Texas

TreeRing Memories is always free to use, with the printed books starting at $9.99. Download the app in the iTunes app store. For more information about TreeRing Memories, visit

Tuesday, April 28, 2015

TreeRing Joins California Green Business Program

In recognition of TreeRing’s environmentally friendly practices, the San Mateo County Board of Supervisors certified us this month as a “Green Business.” The distinction also adds TreeRing to the California Green Business Program, which features some 2,800 California-based companies.

TreeRing is the first yearbook company to receive this certification and is also one of the first education technology companies to receive this certification.

We were recognized by the Green Business Program for our three-prong approach to creating a more sustainable yearbook company, which includes:

  • Planting a tree for every yearbook sold
  • Partnering with a green certified printer to produce our yearbooks on recycled paper
  • Recycling and composting as many materials in our office as possible

To date, TreeRing has planted more than 700,000 trees with its partner, Trees for the Future, and is on pace to pass the 1 million trees planted mark later this year.

The Green Business Program is a network of local programs operated by counties and cities throughout California. Together, the local programs and businesses that comprise them have saved more than 820,000 metric tons of CO2 (about the equivalent of planting 43,000 acres of urban trees a year for 10 years!) and have saved more than $30 million in energy costs.

To be certified as a Green Business, companies must demonstrate that they take action to conserve resources and prevent pollution in their facilities and operations. Credit worthy actions items consist of certain requirements for all businesses. These items are then verified through several on-site assessments.

For more information on TreeRing’s environmentally friendly practices, visit

Monday, March 9, 2015

TreeRing Signs Student Privacy Pledge Joing Apple, Google, Edmodo & others in Commitment to Safeguard Student Privacy

TreeRing Signs Student Privacy Pledge Joing Apple, Google, Edmodo & others in Commitment to Safeguard Student Privacy

San Mateo, CA - March 9th, 2015 - Continuing its commitment to student privacy, TreeRing Corporation today joined more than 100 other leading education technology companies in signing the Future of Privacy Forum’s Student Privacy Pledge.

The pledge, launched in October 2014, features a list of 12 commitments each signatory must make, including:

  • Not sell student information
  • Not behaviorally target advertising to students
  • Use data only for authorized education purposes
  • Not change privacy policies without notice and choice
  • Enforce strict limits on data retention
  • Support parental access to, and correction of errors in, their children’s information
  • Provide comprehensive security standards
  • Be transparent about collection and use of data

President Obama, the National PTA and the National School Boards Association all endorse the pledge and the commitments that comprise it.

TreeRing, the first social yearbook, has adhered to the tenants of the pledge since its founding in 2009, so signing was an easy decision, said co-founder and CEO Aaron Greco.

“Privacy is a core promise we make to every person who uses our product,” Greco said. “We know that there are a lot of factors that go into deciding how and when to share photos and memories, and that it can be a very personal decision. We want parents, teachers and students to all feel confident that, until they make that decision to share, any information they provide to TreeRing remains private.”

TreeRing now partners with more than 3,500 schools to help more than one million students capture and preserve their memories, and have them printed in their own unique versions of the school yearbook.

Other signatories of the Student Privacy Pledge include Apple, Clever,, Edmodo, Google, Gaggle, and Microsoft

Monday, May 5, 2014

TreeRing Corporation is a Finalist for the 2014 Red Herring Top 100 North America Award

 Red Herring North America Topp 100 FinalistTreeRing Corporation is a Finalist for the 2014 Red Herring Top 100 North America Award

San Mateo, CA - May 5th, 2014 – TreeRing Corporation announced today it had been selected as a finalist for Red Herring's Top 100 North America award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region.

Red Herring has been selecting the most exciting and promising start-ups and "scale ups" since 1995. Finalists are still evaluated individually from a large pool of hundreds of candidates based across North America. Twenty major criteria underlie the scoring and process. They include, among others: the candidate company's addressable market size, its IP and patents, its financing, the proof of concept, trailing revenues and management's expertise. Each company goes through an individual interview after filling out a thorough submission, complemented by a due diligence. The list of finalists often includes the best performing and prominent companies of that year.

This unique assessment of potential is complemented by a review of the company’s actual track record and standing, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

2014 will be remembered as a special vintage. "The finalists list confirms the excellent choices made by entrepreneurs and VCs and the start-ups' solid roots in corporate America, embracing their innovations. By all metrics, it emphasizes the United States’ entrepreneurial excellence," said Alex Vieux, publisher and CEO of Red Herring.

Finalist selections for the 2014 edition of the Red Herring 100 North America award are based upon technological innovation, management strength, market size, investor record, customer acquisition and financial health. During the several months leading up to the announcement, hundreds of companies in the fields of security, Web 2.0, software, hardware, life sciences, cloud, mobile and others completed their submissions to qualify for the award.

Finalists are asked to present their winning strategies at the Red Herring North America Forum in Monterey, Calif., May 14 to 16, 2014. The Top 100 winners will be announced at a special awards ceremony the evening of May 16 at the event.

Friday, March 14, 2014

National School Boards Association Announces TreeRing as one of the 6 2014 EdTech Innovation Showcase Winners

NSBA Announces 2014 Education Technology Innovation Showcase

The National School Boards Association (NSBA) announced today the six companies selected for its annual Technology Innovation Showcase. “The Technology Innovation Showcase was created to highlight emerging companies that are using new technologies for products or services in K-12 education in ways that were virtually impossible to deliver otherwise,” said Thomas J. Gentzel, NSBA’s Executive Director. “The 2014 companies serve as a reminder to always look for new approaches to old challenges.”

TreeRing – A new generation of yearbooks allows all students to upload personal photos and memories to a special set of pages that will be printed in their personal copy of the school yearbook, while also saving their districts from costly stacks of unsold copies. 
Submissions were solicited from start-up companies providing new approaches to challenges across the K-12 curriculum, administrative operations, and communication channels. Reviewers included educators from NSBA’s “20 to Watch,” a recognition program that honors emerging education technology leaders.
“The rapid growth of the education market, driven by investors and creative entrepreneurs, makes it difficult for the 90,000 board members and their school districts to stay abreast of the latest developments,” said Ann Flynn, NSBA’s Director of Education Technology. “NSBA can serve as a bridge between the entrepreneurial community and the nation’s decision-makers by highlighting innovative solutions designed to inspire and ignite district discussions that challenge how they think about their traditional way of doing things.”

The 2014 class will be featured in an exclusive area of the exhibition and participate in a Tech Innovation Showcase panel during the NSBA Annual Conference in New Orleans, April 5-7, 2014. Later this spring, they will be featured in NSBA’s magazine for school leaders, American School Board Journal, and participate in a webinar hosted by NSBA’s Technology Leadership Network (TLN). 

TLN, launched in 1985 by NSBA and its state school boards associations, helps advance the wise use of technology in K-12 education to support learning, operations, and communications.
# # #
The National School Boards Association (NSBA) is the leading advocate for public education and supports equity and excellence in public education through school board leadership. NSBA represents state school boards associations and their more than 90,000 local school board members throughout the U.S. Learn more at:

Thursday, January 23, 2014

GettingSmart: Ways to Implement Safe Social Media for Schools

Ways to Implement Safe Social Media for Schools
If you believe that social media is just another fad that will come and go, you should stop reading this post right now. I won’t be hurt. However, if you believe that networks like Facebook, Twitter and Instagram have become an integral part of our lives, but you’re struggling to safely incorporate them into the classroom or your schools, this is for you.
We’ve all heard plenty of anecdotes about the number of people who use social sites like Facebook or Twitter, but some of the most fascinating data I’ve read exposes exactly how much time we Americans spend using social media. In their 2012 earnings report, Facebook revealed that 48 percent of 18-34-year-olds check their account immediately upon waking up.
Possibly even more surprising, Experian claims that 27 percent of total U.S. Internet time is spent on social networking sites.
To say the least, social media is occupying more and more of our online time and in many ways is becoming a preferred method of communication. This begs the question: how do we educate today’s students on the best practices of using social networks?
I’m not a teacher, so I won’t pretend to understand the challenges of day to day life in the classroom and hallways, but I do know a thing or two about how social media can help or hurt your life, depending on how you use it.
1. Teach Students Blogging
Before there was a Facebook or Twitter, many of us were honing our creative writing skills by jumping into the blogosphere. Especially when combined with photography, blogs way to share my experiences and emotions with family and friends.
And blogs have something special built into them: just like social networks, blogs give us instant feedback. I can tell by the number of comments I receive what types of stories my “audience” enjoys, and inversely, which stories don’t resonate so well.
I love writing blogs about travel, for example. My father-in-law once gave me feedback that he thought a story I had written had too much of a negative voice. At that moment, I didn’t really agree, but upon further reflection his critique reinforced my goal of keeping the blog as a place of inspiration instead of complaints.
The point is, by blogging on a regular basis, I found a team (my audience) who would provide constructive criticism that not only helped improve my creative writing skills, but also gave me the opportunity to practice self-critique and reflection.
Some schools are turning to sites like Kidblog to bring safe blogging into the classroom. Kidblog makes it easy to emulate an adult’s “real” world blogging experience in the safety of the school by allowing you to set up an account for your class in a matter of minutes.
Your classroom activity is not publicly viewable on the web and students don’t need email addresses to create accounts. The best part of bringing blogging into the classroom, is that besides getting a team of classmates to provide feedback, they get you, their teacher, as a coach.
2. Create a Social Media Class
While it may be challenging to bring a social network like Twitter into your classroom or school (or flat out disallowed by your school district), another option is to create a social media class. With a structured environment that the teacher controls, there is a tremendous opportunity to teach students about using these platforms as creative writing and communication tools.
This is exactly what Clifford Elementary School in Redwood City, California did. Teacher Jessica Schifrin taught a full time technology class at Clifford, covering topics like social networking and desktop publishing.
When I met Jessica this fall, she told me that she could measure the progress in her students over the course of the year, mentioning that things they found appropriate to post early in the school year were later viewed as questionable or unacceptable. Self-critique in action.
Why do I feel that it’s so important to educate students on the ramifications of their activities on social sites like Facebook? Take one major technology company for example (I won’t call out any names). In this company’s current interview process, they require candidates to provide Facebook login credentials to get a closer look at their personal lives.
If they don’t like what they see, they can choose to use it as criteria to dismiss the candidate from the interview process. Perhaps someday legislation will be passed to prohibit this policy, but even then, it’s clear that our actions on social sites like Facebook and Instagram have a certain permanence.
I’ve heard many teachers say that it’s a parent’s responsibility to watch over their child’s behavior on social media, and that’s true. But many parents I know are not nearly as nimble as their children when it comes to navigating social sites or keeping up with the latest hot network.
I know parents that are supervising their kid’s behavior on Facebook. Meanwhile, their daughter is ten times as active on Twitter or Instagram. Supervising is only half the battle. Providing education and tools that go from one network to the next is the other.
3. Create a Virtual Hallway
One area of school life that has a built in tradition of capturing photos, memories and stories from the year (the original Facebook) is the school yearbook.
A few companies, like TreeRing (Full disclosure: I head up marketing and business development at TreeRing) are focused on helping students capture their very best memories and experiences from each school year through the vehicle of the school yearbook. This is done through an online portal or mobile app that allows students to share photos and memories with the rest of their school. Students then get to have their photos physically printed in their personal copy of the yearbook at the end of the school year.
Tools like TreeRing are private only to the school, providing a safe environment for each community. Additionally, (and here’s where the virtual hallway comes into play) they are always supervised by a parent, teacher or administrator who oversees the yearbook production and approval process at the school.
I think there is something sacred about the yearbook – where students recognize that it’s not the place for inappropriate comments, photos or remarks – that goes beyond supervision.
It moves closer to respect and the comprehension of what it means to take pride in something. Perhaps it has something to do with the vivid understanding that a printed book is here to stay. That teachers, parents and even grandparents will get to see its contents. This is a bridge between social media and a tried and true practice at your school.
While it’s difficult to comprehend the permanence of things we do on the web, it’s easy to pick up an analog object like a yearbook and see that it will be around for a while. Students can see that it’s something they engaged with and helped build.
By marrying social media experiences with vehicles like the yearbook that already exist in your school, there exists an opportunity to pass along best practices and common sense to students, helping them avoid some of the pitfalls and traps of today’s web-based world.

Wednesday, October 30, 2013

Tech & Learning names TreeRing 2013 Award of Excellence winner

TreeRing was awarded the 2013 Tech & Learning Award of Excellence.  

Tech & Learning's Awards of Excellence program has been recognizing outstanding ed tech curriculum products for over 30 years. With a solid reputation in the industry as a long-standing, high-quality program, the AOE recognizes both the "best of the best" and creative new offerings that help educators in the business of teaching, training and managing with technology. All entries are given a rigorous test-driving by qualified educators in several rounds of judging. Products are also carefully screened by the T&L editorial team. Evaluation criteria include the following: quality and effectiveness, ease of use, creative use of technology, and suitability for use in an educational environment. - READ MORE 

Monday, September 30, 2013

Award: TreeRing named eSchool News 2013-2014 Readers' Choice Award winner!

TreeRing named eSchool News Readers' Choice Award winner for 2013-2014!
Read More

Monday, September 23, 2013

Newsday: Long Island, NY School Yearbooks Get a Boost from Technology

LI school yearbooks get a boost from technology

By Beth Whitehouse

When "Magic Treehouse" author Mary Pope Osborne visited Kayleigh Stalter's Lynbrook elementary school, her mom snapped a photograph of the third-grader with the author. Mary Beth Stalter never figured that shot would be printed in Kayleigh's fifth grade school yearbook two years later.

And frankly, it wouldn't have appeared if the Marion Street Elementary School hadn't opted to use a company called TreeRing, which allows schools to build their yearbooks online and gives each student two pages of personal photos commemorating their own school experiences.
Parents can create the pages themselves and surprise their kids, or work with their children to choose which photos to represent their early school years. Some parents add photos that have nothing to do with academia -- family trips, travel basketball teams, communions. Some add photos not just from fifth grade, but from kindergarten through elementary school. The two custom pages appear only in that student's copy of the yearbook.
Corey Guglielmo's daughter, Felicia, also a 2013 graduate of Marion Street Elementary, was thrilled when she received her yearbook. "The first things she went to was her pages," Guglielmo says.
The school yearbook has evolved, and it is still changing. It used to be an enterprise run by small committees choosing from limited, tactile photographs that left most students relegated to a portrait picture and maybe a spot in a team or club snapshot. "The yearbook, over the years, became a popularity contest," says Gregory Durdock, president and chief executive of a new Connecticut-based company called Odyssey Interactive.
With the advancement of online technology through companies such as TreeRing, Jostens, Shutterfly, Lifetouch and Walsworth, schools became able to "tag" students in photos and count to ensure more students appeared more often on yearbook pages.
"A very popular option is to put an individual's photograph on the actual cover of the book," says Eric Miller, director of yearbook production at the Elmont-based Irvin Simon Photographers & Yearbooks. The company can also add, for instance, the school soccer team logo or icon from another club the child might be part of on his or her cover.
Technology has also allowed wider participation, with students and parents able to upload photos for consideration in the general yearbook. It allows collaboration on pages, greater choices of typeface, background and art.
"This is great because it allows yearbook club members to go home and work on it at home," says Nicole Mamzellis, yearbook adviser at Kings Park High School, which uses to produce its $130 yearbook.
Durdock aims to push the envelope even further -- to eliminate the physical high schoolbook entirely and to publish yearbooks on interactive CDs, DVDS or thumb drives that allow audio and video content as well as individualized entries that will appear to everyone. "People are coming to us because the paper yearbook is getting much too expensive, $85 or more," Durdock says.
Money does talk. "The original appeal for us to switch to TreeRing was that we probably saved nine dollars per book on the price," says PTA Yearbook co-chair Kristine Glanzer, bringing in the 56-page, softcover, elementary school yearbooks for less than $20 each. Because the PTA at Marion Street gives each student a yearbook as a gift, price is key.
A bonus was that, for the yearbook committee, the software was easy to follow, Glanzer says. The school photographer gave Glanzer a CD with all the individual students' school portraits on it, and Glanzer was able to smoothly upload that to a template. "One of the things I liked about TreeRing is they had a lot of online help," including tutorials you could watch again and again, Glanzer says.
At first, parents were confused by the custom pages. But between friends helping friends -- and kids helping their parents -- with the technology, "it wasn't as bad as they worried," Glanzer says.
It wasn't all smooth sailing, says Christina Kile, who worked on the West School's yearbook in Long Beach. "No online anything is perfect," she says. "Whenever there was an issue, they worked hand in hand with you to figure it out."
Last year, the West School was closed after superstorm Sandy, and Kile says she thinks the school wouldn't have had a yearbook at all if they hadn't been producing it online. The PTA could do everything remotely: "You didn't need anything at the school."

Thursday, June 20, 2013

eSchool News: New Yearbook Model is a Win for Students and Schools

New Yearbook Model is a Win for Students and Schools

TreeRing’s on-demand digital printing eliminates minimum orders and allows customization for each student
By Ryan Novack

Yearbooks are a time capsule, a kind of gift to the future version of you. From time to time, I open my old yearbooks and, as I flip through pictures of skinnier versions of my friends and myself, I can practically hear the sounds and see the sights of a slightly idealistic version of my experience from high school days.

From my perspective as yearbook editor at San Francisco’s George Washington High School, the yearbook should be a reflection of equity in every way. Every student should have access to the yearbook, and every student should be in the yearbook—beyond his or her school photo. However, with the cost of yearbooks so high, not every student is able to purchase a yearbook. Furthermore, no matter how hard the teacher and the yearbook class tries to police it, with big schools such as ours, some students just don’t make it into the publication.

Something I did not realize until I became a high school teacher is that yearbooks also can be a gigantic burden on the economics of the school. Many of the large companies that print yearbooks put extreme demands on schools to purchase a minimum number of books, often many more than the school can sell. On top of this, there are fees that are tacked on for everything from shipping to missing deadlines throughout the year. This can put the school in extreme debt. The yearbook companies often “make a deal” with the schools by saying they will relieve some of the owed balance if the school commits to another year with their company. What this does is create a vicious cycle in which the school is beholden to a company whose business plan is to keep vulnerable public schools under their thumb—and in debt.

Watching the way we have to hustle for every bit of funding, while our budgets often force us to lay teachers off at the end of each year, this business plan on behalf of the big yearbook companies seems like a sin and is akin to economic bullying.


Thursday, May 30, 2013

psfk Design & Ideas News Site: High-Schoolers Can Personalize Yearbooks with Facebook Pictures

By Leah Gonzalez

Yearbooks are a long-time tradition, but they can be quite costly for schools. Startup company TreeRing helps schools cut down on those costs by providing personalized yearbooks that are printed on demand for students.

TreeRing lets schools save money by requiring no minimum orders and no financial commitment from schools. Parents or students purchase the yearbook directly from TreeRing and TreeRing will only print what is purchased so there are no leftover yearbooks.

Parents and students over 13 can also personalize their own yearbook pages. Students can choose their own photos for their pages and even ask friends to create custom messages for them online. Their custom pages will only appear on their yearbook.

TreeRing’s web-based yearbook builder is easy to use and lets users save their pages to the cloud so schools and students don’t have to worry about back-ups. The software also allows online sharing of photos to make it easy for anyone to submit a photo for the yearbook.

TreeRing prints its yearbooks on recycled paper and also plants a tree for every yearbook printed. The company currently serves about 2,000 schools from all over the country and estimates to produce about 200,000 yearbooks this year.  READ MORE

Tuesday, May 28, 2013

Slate: On Demand Yearbooks Saves Students & Schools Big Money

Most Likely to Succeed

The school yearbook business is a scandal. Here’s how to fix it.

You wouldn't know it to look at the products, but the school yearbook business is kind of shady. There’s a good chance you and your kid’s school are paying way too much for yearbooks—sometimes thousands or tens of thousands a year too much.
Here’s how the traditional yearbook business works: When big yearbook providers sign up with a school, they ask the school to predict how many books it will need for the year. These estimates are due months before graduation. Because class sizes and demographics shift from year to year—and because some kids have stopped buying yearbooks altogether, thanks perhaps to Facebook—yearbook advisers don’t have much to go on when they’re making their guesses.
For schools and for parents, there are big costs to guessing wrong. If a school orders too few yearbooks, some kids who want a book will go without. That’s why schools tend to err on the side of guessing high—and then get stuck with unsold yearbooks, and a huge bill to the yearbook company. To cover costs of overprinting, some schools add an extra fee to the yearbooks—$10 or $20 per copy that you, the parent, must pay. Even so, lots of schools end up in hock to their yearbook providers. For instance, over the last few years, George Washington High School in San Francisco, one of the largest schools in the city, has had to eat the cost of so many unsold books that it now owes its yearbook company $50,000, according to the school’s yearbook adviser.

When Aaron Greco, a young tech entrepreneur, started sniffing around the yearbook business a few years ago, he was surprised by these shenanigans. The fundamental problem with the yearbook business, he realized, was that big yearbook providers were producing their books using offset printing—an expensive printing system that’s great for books with large print runs but that leads to high costs and little flexibility for yearbooks, whose print runs number in the hundreds or low thousands. Over the past decade, we’ve seen the rise of digital on-demand printing, which is now commonly used for photo books (the sort you order from Shutterfly or Blurb) and self-publishing. Greco had a brilliant idea: Why not use the same printing process for yearbooks?
Thus was born TreeRing, Greco’s four-year-old yearbook startup, which now serves 2,000 schools across the country and will produce about 200,000 yearbooks this year. By printing yearbooks on demand, TreeRing beats traditional yearbook companies in pretty much every way.
When schools sign up with TreeRing, they don’t have to pay anything to the company—TreeRing’s only economic relationship is with parents who buy the yearbooks, so schools will never end up in debt to the firm. What’s more, the school doesn’t have to make a guess about how many yearbooks it needs, because TreeRing prints a book only after a student orders it. Digital printing also lets students customize their books—in addition to the “core” yearbook produced by the yearbook class, kids can add more pages that they design themselves. Finally—because schools don’t have to bake in the cost of overprinting, and because TreeRing prints books in the spring, when there’s excess capacity at on-demand printing facilities—TreeRing’s yearbooks are often cheaper than those offered by traditional yearbook providers.* TreeRing sells a 140-page hardcover yearbook—the average size for a high school—for around $50. That’s about $25 less than the price of a traditional high school yearbook.

“When we go out to talk to schools and tell them what we do, there’s only one question we get,” Greco told me when I met him at TreeRing’s offices earlier this month: “ ‘What’s the catch?’ ” I wondered the same thing. At first, I suspected that TreeRing’s yearbooks might not look as good as those produced by offset printing. But Greco showed me a sample yearbook that looked great—the paper and print quality was fantastic, and the hardcover was glossy and substantial. It looked just as good as any school yearbook I’ve ever seen.
Then I wondered if working on TreeRing’s yearbooks might be more difficult for schools’ yearbook staff and students. But Greco showed me the firm’s Web-based software, which works on even the most ancient machines, and which is drop-dead easy to learn. What’s more, because TreeRing saves all its pages in the cloud, schools don’t have to worry about backing up their stuff, and they can’t lose months of work when computers crash. TreeRing’s model also lets parents and students share photos with the yearbook class online. For instance, if the yearbook staff didn’t send a photographer to the baseball game but a parent happened to get a great shot of a senior sliding into home plate, the staff can use that photo the book.
And there’s one more thing: Because TreeRing’s books are printed on demand, the company doesn’t impose stiff printing deadlines on the school’s yearbook staff. Big yearbook companies often want a fully completed yearbook several months before graduation—so events from the spring, like prom, can’t be in the book. TreeRing takes just four weeks to print and deliver books, so the yearbook actually includes most of the school year. (Like traditional yearbooks, TreeRing delivers its books just before school ends, but kids can always order copies later.)
Some traditional yearbook firms have begun to add features that compete with TreeRing’s books. For instance, Josten’s, the granddaddy of the yearbook biz, now lets schools add customizable pages to their books. But Josten’s only allows up to four custom pages, and it charges $15 extra for the option. TreeRing’s books come with two free custom pages, and parents can buy more for $2 per page, and there’s no limit to how many they can add. What’s more, Jostens still uses a network of sales reps to sell to schools—which is more expensive than TreeRing’s online model. And it still requires schools to sign a contract that includes an estimated print run, which leads to expensive overruns.
Greco managed to convince me that TreeRing’s model was better than that of traditional companies. But I did wonder one more thing—was his business doomed in the long run? As more and more of our kids’ lives move online, they no longer need printed books to remember what happened in school. You can always just flip back on your Facebook timeline—and Facebook has the added benefits of including just your friends and making you the center of attention. So why buy a yearbook?
Predictably, Greco believes there’s a big future in printed books, despite Facebook’s intrusion into our lives. He points out that even though we all take pictures on digital cameras, photo-printing companies like Shutterfly are experiencing huge growth. “People still want printed things, but they need to be curated—they need to be valuable,” says Greco. In addition to letting kids add their own custom pages to their yearbooks, TreeRing also adds social-networking features—for instance, kids can offer testimonials and even “sign” each other’s pages before the book is printed. (Your pre-printed “signature” is your photo and your name in a handwriting font, though you could also include a picture of an actual handwritten note.)
In this way, Greco sees TreeRing’s books as the perfect yearbook for the digital age. If you’re the kind of kid who wouldn’t normally make much of an appearance in the yearbook—you’re shy, you’re unpopular, you feel you’re above everyone else at your godforsaken school—at least you’ll be able to have a yearbook that doesn’t sideline you. So maybe you’ll want the yearbook that stars you, even if, in most other things, paper is dead to you.

Wednesday, May 8, 2013

T.H.E. Journal: Yearbooks in the Age of Cloud Computing

Yearbooks in the Age of Cloud Computing

By Margo Pierce

Now that they can use social media to instantly share pictures, achievements, and other important milestones, do kids even want paper yearbooks anymore? And, at a time when anything beyond instruction is an extravagance, what about the cost?
A company by the name of TreeRing is addressing those questions with a customizable and on-demand printing model made possible by cloud computing. The process is rather simple. A teacher or parent yearbook administrator builds the pages by choosing from electronic templates and then dropping pictures and text into each page. The books include two customizable pages per child, with two more available for an extra charge.
Parents can work with their children to select pictures and text to commemorate important events from the school year. The bulk of the pages in every book are the same, just as in a traditional yearbook, but the customized pages will only appear in the designated child’s book. If a parent doesn’t choose to create custom pages, then the book will be made up only of the pages created by the school.
Taking a Tradition to the Cloud
Chad Hudelson, principal of Jefferson Christian Academy in Birmingham, AL, believes the yearbook is an important school tradition. In recent years, though, escalating costs meant that the school was losing $4,000 a year—and many families didn’t have the budget for purchasing books.
Hudelson said that, to keep the price at a decent level ($50 to $55) for students, the school was required to buy a certain number of yearbooks. “We have boxes of unsold yearbooks from previous years,” he said, adding that, ““Our traditional yearbook company offered no solutions. We had to do something, but we just didn’t want to do away with yearbooks.”
The school chose TreeRing, which does not require it to buy a certain number of books. According to Hudelson, “The students purchase their own yearbooks. The school has no financial obligation and does not deal with any money. The ordering and paying for yearbooks is all done online.”
Hudelson also likes that a cloud-based publishing resource gives parents the opportunity to submit photos and copy (such as poems or other material) for the yearbook staff to use. In addition to greatly expanding the content beyond photos taken by students, this approach involves the entire school community in compiling the annual book. Students can sign each other’s yearbooks online and add customized messages personalizing individual books in a new way.
“At a small school like ours, where we do one yearbook for pre-school through 12th grade, the yearbook tends to be dominated with high school pictures and events, since those are the kids doing the yearbook,” Hudelson said. “The two free custom pages allow every parent to choose pictures they want in their child’s yearbook.
“They also love the ability to share photos of their students that the yearbook staff can use in the yearbook. The ability to interface easily with social networking sites such as Facebook makes the custom pages easy to do.”
Since making the switch, Hudelson said, “We have increased our yearbook sales in the last couple of years. With the traditional yearbooks, we were selling 50 to 75 a year. This year we sold 136 yearbooks at a cost of $22 to $29 a book.”
Mom in Charge
Melissa Mihok is a member of the PTA at Apollo Beach Elementary School (FL), and serves as the historian/yearbook liaison. She doesn’t have an IT department to back her up, but said that TreeRing makes it easy to work on pages from any computer. After downloading custom software free of charge to one computer, she can access templates and other resources via a user login. Mihok said the students don’t work on the yearbook, so ease of use was crucial.

Wednesday, May 1, 2013

Press Release: TreeRing Brings Social Networking to School Yearbooks

TreeRing Brings Social Networking to School Yearbooks

In 2009, TreeRing introduced the first yearbook that parents and students could customize online.  Today, TreeRing is introducing the world’s first social yearbook by integrating the popularity of social networking with the safety of a private network for schools.  The entire school community can share, like, and comment on photos, memories, and events from the school year.  Parents and students are then able to personalize their yearbook by choosing the photos and memories they find most important, and have those photos and memories printed in their unique copy of the school yearbook. 

 "Yearbook sales have been declining but not for lack of interest from schools and students," according to Aaron Greco, CEO of TreeRing.  "In fact, the interest in preserving memories is greater and easier than ever thanks to social networks and digital photography.  TreeRing is capitalizing on this trend by creating a safe way for students to use social networking tools to create their own unique, yet affordable yearbook that is free of cost to the school." "Our school community is more engaged with the yearbook now that TreeRing has introduced Facebook-style features," said Jeanine Donohue, yearbook editor at St. Cecilia School in San Francisco.  "It's easy for parents to help their children add memories, share photos and create personal pages to be printed in their unique copy of the yearbook." 

TreeRing's New Social FeaturesTreeRing gives every school a safe and private platform – exclusive to its parents, students and teachers – to share photos, memories, and signatures online.  These collaborative efforts can then be printed in a student's unique copy of the yearbook.  The new social features include: 
+  Memories: Every student has the opportunity to capture their very best memories and moments with TreeRing – best friends, greatest moments, and special accomplishments.  These memories are then printed in their very own personal copy of the school yearbook, uniquely for them.
Bling:  Students can send each other clever, full-color badges – inside jokes, expressions of friendship and mementos from the year – that can be printed in their copy of the school yearbook.
Signatures:  Signing yearbooks have gone high tech.  TreeRing offers students the ability to not only electronically sign each other's yearbook, but to also include a personal photograph.
Community:  Students can add friends, "like" someone else's memory, make comments about a classmate's photo, and chime in on the "Justin Bieber vs. One Direction" debate.
Social Media Integration:  Students can add photos to their book directly from Facebook and Flickr.  They can also share their personal pages with their TreeRing community or to other social sites such as Facebook and Pinterest.  The new features are included in the TreeRing yearbook publishing platform and are available to all users free of charge. 

Tuesday, January 29, 2013

Tech Search Party: Yearbooks, Therapy, and Smithys

Yearbooks, Therapy, and Smithys
One of this year’s sponsors is TreeRing, which makes personalized school yearbooks. I managed the Alvarado yearbook for two years, took last year off, and am taking it on again this year.
I’m unabashedly biased toward TreeRing, but let me tell you why. With TreeRing, you get to create your own personal pages that are incorporated into the larger book created by the yearbook team. Your best and favorite photos will absolutely be in your yearbook.
Flash back to 1980. I grew up in a largely Sicilian town outside of Boston. So it wasn’t surprising that the largest section of my class yearbook was the d’ section. D’Onofrio, D’Agostino, d’Fiori and on and on. What was surprising was when I received my yearbook and my name was misspelled. They could spell d’Blazianata just find but couldn’t even spell Smith properly. Yes, I’m Timothy ‘Smithy’ in the Revere High School Lantern. Imagine my joy.
Furthermore, in a yearbook with hundreds of pages and probably thousands of photos I only appear with my official school photo. No candids at all. One member of the yearbook club was in 54 photos. Yes, I counted. The closest I came is that you can see my right ear in one of herphotos. Bitter? Check. Angry at the yearbook committee? Check. Determined not to let this happen to my kids? Absolutely.
So when I heard of TreeRing and the fact that you get to create your own pages with as many of your own photos as you want, well, you can imagine my joy.  READ MORE